E-commerce means electronic commerce and also referred to as E- marketing or Electronic marketing. When the product or services are bought or sold through electronic media it is called e-commerce. Here the electronic media involves not only the conventional electronic media but also the internet.

In the earlier years when the application of electronics was in its infancy, the electronic media was mainly used for data interchange and transfer of funds.

With the introduction of automated teller and the credit card the applications of electronic media evolved further. After this came the invasion of the internet and World Wide Web. Soon the electronic media along with the internet started being   used for buying and...